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LIVE TRAINING
DAVID KOLLAR HAS BEEN FEATURED ON
Scaled To 300+ Retailers
Showcased At NY Fashion Week
Scaled To 8 Figures
Nominated : CAFA Best Designer 2024
Three days. One idea turned into something real.
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THE MASTERCLASS
HERE’S EXACTLY WHAT WE COVER ACROSS THE 3 SECRETS
Three secrets. We take the idea in your head and turn it into a real brand — from a blank page to your first drop.
SECRET #1 — FOUNDATIONS
WHO YOUR BRAND IS AND WHY ANYONE SHOULD CARE
There's an order to building a brand. Almost everyone builds in the wrong one, and it's the reason every launch feels like starting from zero. We fix the order first.
WHAT YOU’LL WALK AWAY WITH
What a brand actually is — identity, audience, and a point of view — not just a logo and a store
The three questions that pull your brand identity out of you in about ten minutes
Total clarity on who your brand is for and why they’ll feel like it was built for them
A filled-out foundation you actually leave holding — not just a page of notes
SECRET #2 — THE SYSTEM
HOW TO KNOW A PRODUCT WILL SELL BEFORE YOU MAKE IT
Every winning product in your category is already public. Most founders walk past the proof every day and still guess. I'll show you where to look.
WHAT YOU’LL WALK AWAY WITH
The signal that tells you a product is printing money for someone else right now
How to read the Facebook Ad Library to see what’s actually working right now, with a proper content system
How to vet a factory so you launch at 50 units instead of gambling on 500
What separates a hero product from a piece that just sits there
SECRET #3 — EXECUTION
HOW TO ACTUALLY SELL OUT
Secrets 1 and 2 stack into a launch. The hero product, the store, and the content that sells it — UGC, founder content, fit shots, and a simple ad test that finds your winner fast. Attention before inventory.
WHAT YOU’LL WALK AWAY WITH
The full picture assembled - identity and system working together, end to end
Your first 30 / 60 / 90 days mapped out from zero, building a proper HERO product
What’s really keeping your vision stuck in your notes app - and how to break out of it
The six steps I run for every brand I touch, in the same order, every time
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WATCH
They followed the system. Now they’re winning big.
Nikola
Taylor
Shane
Andrew
Blaze
Kai
Scaled To 300+ Retailers
Soldout & Showcased At NYFW
Scaled To 8 Figures
Nominated : CAFA Best Designer 2024
WE LET THEM DO THE TALKING.
Scaled To 300+ Retailers
Soldout & Showcased At NYFW
Scaled To 8 Figures
Nominated : CAFA Best Designer 2024
David Kollar is a designer, brand owner, and operator. Long before the press features and runway lights, he started with $500, a small run of product, and a simple rule: make things the market can’t ignore.
Over the next decade, David turned disciplined product development and retail outreach into a real business—scaling to 300+ global retailers, hosting sold-out NYFW shows, and generating over $17M in sales. His work has been featured in Forbes, GQ, Complex, and WGSN, and he was nominated for Best Menswear Designer at CAFA 2025.
Beyond the accolades, he’s mastered strategies that consistently sell out collections and build cult followings through pop-up experiences, community building, paid ads, and organic storytelling.
Inside his mentorship, David breaks down the exact systems that built his success—helping founders create distribution-ready products, strong margins, and scalable infrastructure without gambling on trends or ad hacks.
Which one are you going to be?
THE STRUGGLING FOUNDER
STILL TRYING TO FIGURE IT OUT ALONE
Hoping a drop “goes viral” instead of building and researching competitors to find product that sells.
Trend tees, POD, and random “IG tips” with no operating system.
Inconsistent cashflow — one good week, then crickets.
No line sheet, no buyer pipeline, no margins you can defend.
Always creating, but never actually progressing.
VS
Direct mentorship + step-by-step execution (product → creative → distribution).
Retail playbook: line sheets, buyer outreach scripts, PO pipeline & follow-ups.
Product systems: sampling, costing, QC, and margin guardrails.
DTC + wholesale cadence: launches that build repeat customers and POs.
Weekly reviews, deadlines, and accountability that actually moves numbers and finding winning products.
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we close public access.
DO I NEED ANY DESIGN OR AI EXPERIENCE?
HOW QUICKLY CAN I START CREATING CONTENT?
DO I NEED TO BUY A LOT OF APPS OR TOOLS?
CAN I USE THIS TO START AN AGENCY AND CHARGE BRANDS?
WHAT KIND OF CONTENT CAN I ACTUALLY CREATE?
CAN I CANCEL ANYTIME? IS THERE A FREE TRIAL?
Scaled To 300+ Retailers
Soldout & Showcased At NYFW
Scaled To 8 Figures
Nominated : CAFA Best Designer 2024